Since opening his Sebastien James boutique six years ago, Sebastien Schema has dedicated himself to bringing European sophistication to Miami. his house clothing line is a reflection of the man who created it: bold enough to make an impact, yet subtle enough not to overdo it. That is probably why Sebastien James is so popular with men seeking expert tailoring and versatility-particularly when it comes to shirts, which are handmade in Spain with the finest of Italian fabrics. "Guys who have been at this for as long have take pride in putting a superior product." says Scemla, who is overseeing plans for a new concept store in the style of Colette in Paris. "I'm only interested in selling clothes I would wear myself. I wouldn't have it any other way'.